Addi: A Fintech Revolutionizing Financial Services
Addi is a Colombian fintech providing users with innovative financial solutions, including instant credit for purchases. Since 2018, Addi has grown to serve over 8,000 merchants across more than 15,000 points of sale.
- Industry: Financial Services / Fintech
- Country: Colombia
- Founded: 2018
- Merchants: 8,000+
- Points of Sale: 15,000+
Table of contents
- Addi: A Fintech Revolutionizing Financial Services
- The Challenge: Scaling Merchant Acquisition Quickly
- The Solution: A HubSpot integration on WhatsApp with treble.ai
- Key Metrics Used to Measure Success:
- Looking Ahead: The Future of AI and WhatsApp for Addi
- Why Addi Recommends treble.ai
- Ready to Boost Your Sales with WhatsApp?
The Challenge: Scaling Merchant Acquisition Quickly
During its expansion in Colombia, Addi needed to accelerate merchant acquisition. Relying on email for communication wasn’t delivering strong engagement or conversion rates.
“WhatsApp is widely used in Latin America, and its open rate is significantly higher than email. At Addi, we have an open rate of over 65% on WhatsApp, compared to only 6% on email,” shared Matías Vélez, Head of SMBs at Addi.
The Solution: A HubSpot integration on WhatsApp with treble.ai
To scale merchant acquisition, Addi sought a solution that was easy to use, intuitive, capable of meeting KPIs, and cost-effective. treble.ai integrated with HubSpot fit these needs perfectly. Its segmentation and automation features allowed Addi to send timely, relevant messages via WhatsApp, optimizing the acquisition process while building trust among merchants.
Key Feature: A/B Testing for Better Results
treble.ai’s A/B testing capability stood out to Addi. It allowed them to experiment with different templates, messages, images, and calls to action, enabling them to optimize communication strategies.
“A/B testing generated a lot of value. We needed to do a lot of A/B testing to understand what works and what doesn’t,” explained Matías.
The Results: Exponential Growth
Addi’s transformation was remarkable. In just one month, they scaled from managing 40 merchants to activating over 1,500 — a leap enabled by treble.ai‘s WhatsApp integration. This shift moved their communication strategy from low-performing emails (6% open rate) to high-engagement WhatsApp messages (65% open rate).
Thanks to treble.ai, Addi improved operational efficiency and enabled their team to focus on adding value to the community. Enhanced segmentation strategies contributed to more precise merchant targeting.
“treble.ai has not only helped me improve conversion and bring in more merchants, but it has also provided valuable insights into our performance,” shared Matías.
Key Metrics Used to Measure Success:
- Acquisition cost
- Number of merchants
- Customer lifetime value (CLV)
- Net Promoter Score (NPS)
“treble.ai is the tool that allows us to reach these metrics. It was part of the entire end-to-end process: acquiring merchants and ensuring they were happy and able to sell more through Addi,” explained Matías.
Looking Ahead: The Future of AI and WhatsApp for Addi
Addi’s future includes leveraging AI to enhance its WhatsApp service further, providing even more innovative opportunities for merchant acquisition. The goal is to automate processes while maintaining high-quality service.
“I’m not afraid of things going wrong. At this speed and with this growth, a thousand things will go wrong. The key is how fast we adapt and turn problems into opportunities,” added Matías.
Why Addi Recommends treble.ai
According to Matías, one of the most attractive features of treble.ai is its high level of customization. The platform adapts to the unique needs of each business, driving growth and providing an exceptional user experience.
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