We’re excited to share Duppla’s success story, where they integrated Salesforce and WhatsApp using treble.ai.
Interested in integrating these platforms to boost your results?
Discover how Duppla achieved a 500% increase in lead generation through a no-code integration of these powerful platforms.
Table of contents
About Duppla
Duppla is a startup operating in Colombia’s Fintech and PropTech sectors.
Founded in 2022, Duppla has quickly established itself as a leading platform in the “rent-to-own” model, providing flexible financial solutions for both clients and real estate brokers.
The Challenge: The Need for a More Flexible Solution
At Duppla they work closely with developers and brokers, offering a personalized experience through digital platforms, using WhatsApp Business API as a key communication channel.
Despite utilizing Salesforce’s Einstein bot, their processes were slow and inflexible. The Einstein bot from Salesforce was complicated to set up and required technical support for adjustments, slowing down operations.
Duppla needed a more flexible, user-friendly solution that would allow their team to automate sales processes and manage leads without relying on developers.
Additionally, they needed to improve lead management and client interaction via WhatsApp.
The Solution: WhatsApp and Salesforce with treble.ai – The Key Integration
Duppla found the solution they were looking for with treble.ai.
By integrating WhatsApp with Salesforce, Duppla’s team was able to create advanced workflows to automate key tasks like:
- Document generation
- Sending automated messages
- Processing payments
- Onboarding new clients
A particularly valuable feature was the integration with Slack, alerting the team when a lead stalled in their sales cycle on WhatsApp. Additionally, treble.ai enabled Duppla to set up everything without any coding, leveraging Salesforce’s API capabilities efficiently, saving time and resources while maintaining customization.
The Results: Exponential Growth in Lead Generation
Thanks to treble.ai’s integration, Duppla saw a 500% increase in lead generation through WhatsApp, transforming their sales process.
They can now handle a higher volume of clients without compromising on quality or efficiency.
Direct Impact:
- 5X increase in lead generation
- Enhanced traceability and visibility in the sales process
- Automated complex workflows without the need for developers
Future Steps: Scaling treble.ai for All Commercial Processes
Duppla’s success with treble.ai has encouraged them to expand the WhatsApp and Salesforce integration across all commercial processes. From lead generation to customer service, they plan to continue using treble.ai to scale their business while maintaining exceptional customer care.
“What surprised me the most was how easy it was to integrate everything without losing Salesforce’s functionality. We’ve improved traceability and can now continue growing without relying on a specialized tech team.”
— Fernando, CTO at Duppla
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