Success Cases — 2 min of reading

How Company Hero gained speed and focus with WhatsApp automation

By Sarai

Posted on 22/05/2025

When WhatsApp is your main sales channel, any bottleneck in the process becomes a blocker. That’s exactly what Company Hero realized when they decided to automate their workflows and integrate everything with Treble. The results came fast: more productivity, less friction, and a much leaner sales routine.

+20%

faster sales cycle

-70%

in first-response SLA

The challenge

Company Hero already had a sharp team and a base of over 40,000 business clients. The problem was in the day-to-day operations:

• WhatsApp was the main conversion channel, but it was disorganized
• The team spent too much time on repetitive tasks
• Automations were limited and hard to manage for non-tech people

It was time for a change.

What changed with Treble?

The transition was simple. In just 10 minutes, everything was integrated with HubSpot — no heavy technical support needed. From there, everything just flowed.

• Native HubSpot integration
• Easy flow creation, directly by the team
• A/B testing running smoothly
• Human support — yes, real people answering fast

The numbers speak for themselves

+20% faster sales cycle –70% in first-response SLA

Result: the team got back to doing what they do best: SELLING!

What made the biggest difference?

It wasn’t just the tool. It was how seamlessly it fit into the company’s workflow:

Autonomy
• The sales team built their own flows
• Faster testing, tweaking, and scaling

Humman Support
• No bots replying to tickets
• Always someone there to think and solve with you

Vision for the future
• Direct contact with the engineering team
• Ability to influence new features based on real usage


“I recommend Treble with my eyes closed. For me, it was a turning point — there’s before Treble and after Treble. What I tell everyone: send a message, ask for a trial, start testing. You’ll see the benefits in the very first month. That’s how we saw it happen.”

Ágatta Marinho —
Partner and Commercial Insurance Director at Company Hero

Company Hero, How Company Hero gained speed and focus with WhatsApp automation

By the numbers:

Company Hero, How Company Hero gained speed and focus with WhatsApp automation

Want to test it in your company?

The first step is simple: start small. Pick one workflow that currently relies on WhatsApp, map out the steps, and launch it with automation.
With Treble, you can do all of that in minutes — using your current CRM and a team that’s ready to help whenever you need it.
Company Hero saw results in just a few weeks. Your business could be next.


Discover the power of launching WhatsApp campaigns in just a few clicks

Company Hero, How Company Hero gained speed and focus with WhatsApp automation
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