How StartSe transformed its communication and doubled conversions with Treble
Por
Matheus Baldo Cordeiro
Publicado el
In a scenario where leads are constantly exposed to information, capturing attention is no longer the main challenge. Today, the real differentiator is delivering the right message, at the right time, through the right channel.
That realization became a turning point in StartSe’s strategy. As Brazil’s largest international business school, StartSe connects executives and decision-makers to global trends with practical application in the Brazilian market.
Its audience is made up of decision-makers at the highest levels of leadership, so its communication strategies must meet that level of demand.
Challenge: more precise and closer communication
The operation already had a CRM and processes in place to serve the more than 100 executives who attend its trainings, courses, and immersive programs every day. Even so, StartSe’s communication needed more precision, especially in lead activation and funnel follow-up.
The challenge was to get closer to the audience without losing relevance.
“From the moment we understood that WhatsApp is indispensable in our communication strategy, Treble entered as a strategic partner.” Renato Alves — Head of Marketing da StartSe
The shift: WhatsApp integrated into the strategy
When the StartSe team understood that WhatsApp is essential for communication strategies, it partnered with Treble in this transformation process.
Integrated with HubSpot, the platform organized communication flows and brought more consistency to the marketing and sales teams. From MQL entry to handoff to the sales team, each stage became clearer and more continuous for those already managing customer relationships.
The impact: more opportunities and efficiency
After these changes, results quickly appeared:
Growth in pipeline opportunities.
Conversion rate doubled, and in some cases reached 4x.
Increased sales.
Better connectivity with sales reps.
Beyond the numbers, communication gained rhythm and predictability across the operation.
What this case shows us
WhatsApp has established itself as a powerful tool for generating value and sales when aligned with a company’s commercial strategy.
Together with Treble, StartSe was able to structure this channel consistently, creating a stronger foundation to grow efficiently and keep up with the complexity of its audience.
For companies facing similar challenges, organizing communication with context and integration makes all the difference in results — exactly the kind of solution Treble provides.
Want to bring this level of efficiency to your sales team?
We help you solve your challenges and build flows that turn communication into results — with AI, CRM, and scale.
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