Joyerías Bizzarro, founded in 1979, is one of Mexico’s most prestigious jewelry chains, renowned for its tradition of quality and customer-centric approach. With 22 branches across Mexico, Bizzarro offers exquisite jewelry combined with warm, personalized service that embodies their commitment to excellence. To maintain their reputation, they recognized the need to elevate their marketing strategy to match the sophistication of their offerings. Discover bellow how Joyerías Bizzarro increased its ROAS by 300% with WhatsApp and treble.ai.
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How treble.ai Helped Joyerías Bizzarro with WhatsApp
Joyerías Bizzarro faced two key challenges:
- Maximizing WhatsApp as a Strategic Channel: Although Joyerías Bizzarro was already using WhatsApp, it was primarily a contact channel rather than a strategic tool for marketing, sales, and loyalty initiatives. At the time, they were running campaigns on social media and through email but wanted to establish a stronger connection with customers using WhatsApp.
- Finding a Compatible Tool with HubSpot: Bizzarro needed an effective integration with HubSpot to leverage their CRM data efficiently. Without proper synchronization, customers could receive incorrect or untimely messages. Achieving seamless integration was crucial for improving customer service and optimizing their marketing efforts.
Solution
Choosing treble.ai was the ideal solution to address these challenges. treble‘s seamless integration with HubSpot and user-friendly features allowed WhatsApp to be incorporated strategically into Bizzarro’s communication strategy.
By analyzing each channel thoroughly, Bizzarro developed a more comprehensive approach to customer contact. David Rendón, Communications Coordinator at Joyerías Bizzarro, explained, “WhatsApp is more immediate, allowing us to quickly respond to frequently asked questions and have meaningful conversations. This not only saves time in customer service but also helps us create a more comprehensive view of our customer interactions”.
treble.ai also empowered Joyerías Bizzarro to reach customers at the right moment, leveraging customer behavior insights to send targeted promotions, campaigns, coupons, and loyalty program information. Integration between HubSpot and WhatsApp ensured that messages were timely and relevant.
“We strive to maintain balanced communication, always available to our customers without overwhelming them or sending spam”, said David Rendón, Communications Coordinator at Joyerías Bizzarro.
Results Joyerías Bizzarro Achieved with treble.ai
One of Bizzarro’s notable successes was in addressing abandoned shopping carts. Instead of relying solely on emails to remind customers about abandoned carts, Joyerías Bizzarro used WhatsApp Business API to resolve customer questions and concerns, maximizing the benefits of a more conversational channel.
treble.ai‘s conversation flows allowed Bizzarro to anticipate customer needs and provide relevant information for assisted sales, including topics like payment methods, product sizes, and availability. This approach led to impressive results:
- +300% ROAS
- +50% Response Rate
“The integration of treble.ai and HubSpot has been working very well; we don’t need to add another tool to enhance the service,” said David Rendón.
Future Plans for Joyerías Bizzarro
Bizzarro aims to expand its automated conversation strategy further and enhance its loyalty program. The goal is to improve message delivery by leveraging HubSpot, triggering automatic messages like personalized greetings on significant customer dates, eliminating the need for manual intervention.
“treble.ai‘s support is genuine, when I have a specific need, they provide advice and help me address it. We suggest ideas, like adding features or metrics, and they implement them within a short time. We’ve experienced this firsthand with campaign metrics.”
With treble.ai as a strategic ally, the future of Joyerías Bizzarro on WhatsApp looks brighter than ever.
Request your demo today and reach your customers effectively with WhatsApp Business API.