If you still think WhatsApp is expensive, it’s time to reconsider.
The idea that WhatsApp is expensive is still floating around — but the data tells a different story. You’ve probably heard that using WhatsApp as a marketing channel is too expensive. But that no longer holds up. In 2025, WhatsApp became one of the channels with the highest return on investment (ROI), especially when used with the right strategies.
What seems expensive, delivers more. 😎
Yes, the average cost of a WhatsApp marketing message in Latin America is around USD 0.0585 (USD 0.0125 in Colombia, the cheapest country).
But before judging that number on its own, take a look at what you get in return:
• Open rates above 90%
• Up to 3x more conversions than email
• Visible results from the very first campaigns
While email tries to get noticed, WhatsApp is already where your customer is actually reading.
Practical ROI example 👀
Companies using WhatsApp with HubSpot and Treble saw real results:
• Average sales ticket went from USD 50,000 to USD 61,000
• Conversion rate jumped from 2% to 12%
• Total ROI: 2.71
In other words, the channel pays for itself — fast. And on top of that, it delivers more.
Want to understand why this matters?
Check out our other article: [Why Measuring WhatsApp ROI Matters].
How to actually save money using WhatsApp 📲
The real issue isn’t just the cost per message — it’s how you use the channel.
Here’s the key: utility messages can cost up to 81% less than marketing messages.
What are utility messages?
They’re messages that follow up on an action initiated by the customer. For example:
When written like this, Meta understands it’s not a marketing campaign and a cost of only USD 0.0159 per message applies in LATAM.
👉 Quick tip: avoid using a button in the initial template. Use questions as a call to action (CTA) instead. This helps and facilitates, but does not guarantee, approval of the utility category.
Customer-initiated conversations are free 💬
Since November 2024, all inbound conversations — those started by the customer — are completely free.
If you’re getting leads organically, that alone could save you up to USD 240 a month.
WhatsApp isn’t expensive — it’s smart. 🧠
You’re not paying per message. You’re investing in speed, conversion, and impact.
With Treble, WhatsApp becomes your most efficient channel.
Stop thinking in terms of cost — start focusing on what actually drives results.
Experimente o poder de criar campanhas do WhatsApp com apenas alguns cliques.
