Talking to small and medium-sized businesses requires closeness, pace, and
accessible language. It’s not enough to show up with a ready-made solution.
You need to understand the daily routine of entrepreneurs, know where
that audience is, and how they prefer to communicate — and this is a success
case that proves it. Guru knows this better than most.
With over 60 years in the market, the company is a Latin American multinational
pecializing in technology applied to digital marketing, present in
9 Latin American countries and with more than 600 employees.
Its mission is clear: to help SMEs and entrepreneurs grow in the digital world with simple,
accessible, and results-driven tools. They have served over 62,000 businesses,
and much of that success comes from knowing exactly where their audience is.
Before Treble: high volume, low profile match
Even with a structured operation, Guru faced a common challenge for those dealing with large volumes of leads: it wasn’t easy to identify who truly had conversion potential.
The sales team received many contacts, but only about 30% had the ideal profile. The rest became rework or entered a funnel that was too slow. This affected both the sellers’ time and the efficiency of the operation.
In that context, Guru decided to look for a solution that would bring more intelligence into the process. The idea was clear: test, automate, and improve the conversation with the lead from the very first touchpoint.
Choosing Treble: WhatsApp as a strategic channel
The decision to integrate Treble into their digital strategy was a natural one. Guru already knew that WhatsApp was the most direct channel to reach their audience. What was missing was a solution to scale that contact with control, personalization, and performance.
“Our audience is mostly SMEs and entrepreneurs. They live on WhatsApp. Treble helped us reach them directly, in the right way,” says the Guru team.
With Treble, the company began centralizing WhatsApp flows, running A/B tests, personalizing HTML messages, tracking metrics in real time, and automatically qualifying leads based on behavior. The impact was quick.
The result: lead profiling rises from 30% to 60%
In a short time, Guru saw the percentage of qualified leads double—from 30% to 60%. In other words, out of every 10 people reached via Treble, 6 had the right profile to move forward in the sales journey. This not only optimized the sales team’s work but also drastically reduced rework and increased conversion efficiency.
All this while maintaining a smooth experience, with a humanized tone and without sounding like a robot talking to the customer.
A/B testing and agility as a culture
Part of the success came from how Guru uses Treble in daily operations. The Guru team maximized Treble’s features. They didn’t just integrate the tool—they embraced a culture of constant testing and learning.
Through A/B testing, the team compared different approaches, adjusted templates, varied message tone, and tracked performance in real time—all simply, without depending on IT.
The platform allowed them to create and test personalized campaigns in HTML, making communication even more professional and tailored.
Intuitive platform, lighter operation
One standout point in using Treble is the platform’s fluidity. The Guru team described it as “friendly, agile, and flexible.”
These features allowed different teams to run workflows, monitor results, and make real-time adjustments. There’s no more “waiting for IT to approve” or “calling a developer to change the bot.” The power is in the hands of the business team.
That brings agility. And in sales, agility is a competitive edge.
AI as the next step
With a solid operational base and a more qualified funnel, Guru is now preparing to activate Treble’s AI agents. The phase is experimental, but the expectation is clear: increase productivity with more automation and less friction.
AI is expected to assist both in customer service and in qualification, reducing manual steps and allowing humans to focus on what truly matters: conversations with the right customers.
In addition, AI agents promise to ensure more consistent responses, identify behavioral patterns, and make decisions based on real-time data. For Guru, which serves thousands of clients with diverse profiles, this adaptive intelligence is the next step to scaling efficiently—without losing the personalization that is part of the brand’s essence.
Why the Guru–Treble partnership worked
Because both start from a shared principle: good technology is the kind that simplifies the complex.
Guru knew its market and challenges deeply. Treble provided a flexible platform that allows testing, measuring, adjusting, and scaling.
More than software, it’s an extension of the team.
About Guru
AGuru is a digital solutions company with over six decades of history. It focuses on SMEs in Latin America, offering a complete ecosystem that includes:
- Website and online store creation
- CRM with integrated AI
- Social media management
- Performance-driven digital campaigns
- Personalized and consultative service
With more than 62,000 businesses served, Guru is recognized for its accessible, results-driven approach, focused on those who truly need solutions to grow.
Learn more at: gurusoluciones.com
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