You know that moment when an operation starts to stall — not for lack of effort,
but because the wrong channel is being used?
In this success case, we’ll take a look at how Decreditos, one of the leading financial solutions
companies in the automotive sector in Argentina, experienced this firsthand.
Specializing in credit for buying and selling vehicles, the company is a reference in
the used car segment and works with a large network of partner dealerships across the country.
The problem? Communication with these dealerships was getting stuck.
Too many emails. Too few replies.
The challenge: actually reaching the dealerships
For a long time, Decreditos tried to maintain communication routines with its dealerships via email. It was the default institutional channel. It made sense. It had history. But it no longer had engagement.
“The dealerships didn’t see email as a main channel. We sent communications, but most didn’t reach the right person,” says the Decreditos team.
In practice, this meant:
- Lost business opportunities
- Manual, decentralized processes
- Difficulty measuring what was working
- Tons of rework
Each Decreditos account executive had to juggle to keep relationships alive. Everything was manual: lots of personal WhatsApp use, little visibility, and almost no standardization.
The turning point: a recommendation, one click, and a new way to talk
It was through HAL Company that Decreditos found Treble. From the first contact, it was clear that this was more than a communication platform. It was a way to organize conversations in a fluid, professional, and integrated way.
Within the first weeks, the team realized Treble could solve three pain points at once:
- Automate conversations with dealerships
- Integrate everything into their main CRM, HubSpot
- Gain traceability and data to improve
Communication stopped being an individual effort and became an orchestrated flow.
“Talking at scale” became a reality
One of the features that impressed Decreditos most was the ability to create personalized conversational flows, designed for real interaction. No spam. No generic messaging.
With Treble, they started to:
- Send promotional campaigns directly via WhatsApp
- Segment sends by dealership type, region, and profile
- Collect responses and data directly in the CRM
- Adapt messaging for each campaign
All of this without relying on manual lists or individual sales effort.
“Before, each team member handled their dealerships manually. Now, we have a system that lets us talk to all of them at scale — keeping a human touch and full control over what works and what doesn’t,”
Says the Decreditos team.
Decreditos didn’t stop at setup. They quickly began testing different messages to make flows more dynamic and personalized.
The goal was clear: make every dealership feel like the message was tailor-made.
With features like Treble’s A/B testing, the company began to:
- Personalize messages based on client history
- Adjust tone depending on the channel or sales rep
- Create automated replies with context and natural language
- Suggest next steps based on dealership behavior
Today, most initial interactions with dealerships happen through intelligent automation — and the sales team steps in only when it adds value. This saved time, reduced noise, and improved conversion.
The direct impact on operations
Since implementing Treble, Decreditos has:
- Drastically reduced dealership response time
- Increased open and response rates for promo campaigns
- Gained full visibility over flow performance
- Built a continuous improvement process based on real data
But perhaps the biggest gain was cultural: today, WhatsApp is no longer a backup tool — it’s a core strategy. And not just any strategy — a structured, measurable one, integrated with their CRM.
“We stopped seeing WhatsApp as an emergency channel and started treating it as one of our main sales touchpoints,” they summarize.
What’s next?
Decreditos continues to explore new possibilities with Treble. They’re testing voice automation, re-engagement flows, new system integrations, and customer journeys that blend human support with AI.
The current focus is to expand the platform’s use to other areas of the company — including external partnerships and even consumer-facing campaigns.
With each new step, the logic remains the same: simplify, personalize, and scale.
Why this case matters (and inspires)
The story of Decreditos isn’t just about changing channels. It’s about changing mindsets.
They understood that:
- Scaling doesn’t mean losing the human touch
- Automation isn’t the same as sounding robotic
- Something as simple as a WhatsApp conversation can be the missing link to make your operation flow better
Treble exists for that: to help companies talk better — with more intelligence, more context, and more results. Whether with car dealerships in Argentina or clients across Latin America.
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