Universidad Católica Argentina (UCA) switched its WhatsApp tool to Treble to better serve prospective students. With WhatsApp integrated into its CRM, it improved prospect follow-up, responded faster, and reduced its team’s manual work.
In this success story, we explain why WhatsApp is key for a university, what wasn’t working before, and how they solved it.
Quick summary
- Institution: Universidad Católica Argentina (UCA)
- Challenge: limited technical support and a WhatsApp tool disconnected from the CRM
- Solution: Treble, with WhatsApp integrated into the university’s CRM
- Results: better prospect follow-up, less operational response time, and less manual work
What is Universidad Católica Argentina?
UCA is one of the largest universities in Argentina. It offers more than 90 undergraduate programs and more than 650 graduate programs, with over 25,000 students.
Its marketing team is responsible for attracting and guiding prospective students, and WhatsApp is one of its main channels for doing so.
What was UCA’s challenge?
UCA was using another WhatsApp tool that didn’t provide the technical support it needed and wasn’t connected to its CRM. That made it harder to follow up with each prospective student.
Why is WhatsApp so important for a university?
Because that’s where prospective students are. UCA works mainly with 16- and 17-year-olds who are choosing what to study, and for them WhatsApp is the natural way to communicate.
With that audience, every question needs to be answered as quickly as possible.
What wasn’t working with the previous tool?
Two things:
- Lack of technical support: when an issue came up, they didn’t get the help they needed to solve it quickly.
- No CRM integration: WhatsApp conversations were kept separate from each prospect’s information, which made follow-up harder.
How did UCA find Treble?
Through its CRM implementation partner, Hal Company. When UCA shared the problems it was having with its WhatsApp tool, the partner recommended Treble as an alternative.
What was the implementation like?
Fast and simple. According to the UCA team, the platform is intuitive from day one.
How easy is it to manage templates?
Very easy. The people who run day-to-day WhatsApp operations found it comfortable to create and manage message templates without relying on a technical team.
How does WhatsApp work with UCA’s CRM?
With Treble, WhatsApp runs inside the university’s CRM. That way, every conversation is linked to the prospective student’s record.
What happens when someone interested messages on WhatsApp?
When a new contact comes in through WhatsApp, they’re automatically registered in the CRM as a prospective student. From there, the team can follow up on each case in much more detail.
Why does it matter to have everything in one place?
Because it simplifies the work. The team doesn’t have to move data manually from one tool to another, and everyone sees the prospect’s full history before replying.
What results did UCA get with Treble?
UCA improved prospect follow-up, reduced operational response time, and cut down its team’s manual work.
| Area | What changed |
| Prospect follow-up | More detailed, with every contact automatically registered in the CRM |
| Response time | Less operational time to answer each inquiry |
| Automations | Much better than those of the previous tool |
| Manual tasks | Less manual work for the team |
What helped the most?
The CRM integration. For the UCA team, having WhatsApp inside the system is what simplified their day-to-day work the most.
Why does WhatsApp work for student recruitment?
Because prospective students are already there. For a 17-year-old, sending a WhatsApp message is much more natural than filling out a form or sending an email.
What are the benefits for a university?
- Fast answers: a prospect who gets an immediate reply is more likely to keep moving forward.
- Organized follow-up: with WhatsApp connected to the CRM, no prospect gets lost between conversations.
- Automating repetitive work: frequent questions are answered automatically, so the team can focus on cases that need personal attention.
- Easy-to-manage templates: the operations team can create messages without relying on a developer.
Would UCA recommend Treble?
Yes. The UCA team is very happy with the change and encourages other institutions to look for the solution that best fits their needs.
“Having it inside the CRM helped us a lot. When a contact comes in, they’re automatically added to our prospective students, and we can follow up in more detail. It’s worked really well for us, and we’re very happy.”
— Daniela Anzil, Media and Integration Coordinator at Universidad Católica Argentina
Frequently asked questions
How can a university use WhatsApp for student recruitment?
It can use WhatsApp to answer questions from prospects, share information about programs, and follow up all the way to enrollment. With the WhatsApp Business API and a platform like Treble, much of that process can be automated.
Can WhatsApp be integrated with a university’s CRM?
Yes. Treble integrates natively with CRMs such as HubSpot, Salesforce, and Pipedrive, among others, and can also connect via API. That way, every conversation is logged in the prospect’s record.
Is it hard to implement the WhatsApp Business API at an educational institution?
Not necessarily. In UCA’s case, implementation was fast and the operations team learned to manage templates without any trouble.
What can a university automate on WhatsApp?
Registering new prospects in the CRM, answering frequently asked questions, sending program information, and reminders for key dates such as enrollment deadlines or events.
Want results like UCA’s?
Book a demo with Treble and see how to connect WhatsApp to your CRM to recruit more students.
