With more than 135 solutions in its portfolio, Nstech grew rapidly and built a large-scale operation. Today, the largest logistics software company in Brazil has more than 30 sales teams working simultaneously, many of them in direct contact with leads via WhatsApp.
That growth brought a new challenge: keeping service flows smooth and ensuring that every contact was routed to the right solution from the very beginning. Structuring this flow became essential, and that was the context in which Treble began supporting the operation.
Smart lead qualification
Through Inside Center‘s recommendation and the native integration between WhatsApp and HubSpot, Nstech was able to structure lead qualification more efficiently. An AI agent was developed to guide conversations on WhatsApp, collect information, and prepare the lead even before contact with the sales team.
In just a few months, the results were already visible: today, around 5,000 leads are qualified every month, with an average time of just 8 minutes. Contacts that used to wait hours — sometimes days — to move forward now arrive practically ready for a consultative approach from the team.
Less repetition, more flow
The operation also became more consistent. The conditional rules developed by Treble help avoid repeated questions and make use of data already available in the company’s CRM throughout the lead journey. The result is a smoother, more objective experience for the person on the other end.
The change is also reflected in customer feedback: more than 90% of Nstech’s service reviews received the highest rating, indicating strong user satisfaction.
More clarity on lead origin
In addition, trackable links and centralized communication give marketing and sales teams greater visibility into the source of each lead and channel performance. In daily operations, this means more control and better decision-making.
In practice, Treble’s solution helped structure a solid operation capable of supporting Nstech’s continued growth with organization and quality.
What the Nstech case shows:
- WhatsApp can be the main lead qualification channel.
- Faster response times directly impact conversion.
- Well-applied AI prepares the lead before the sales team steps in.
- CRM integration makes a major difference at scale.
- Avoiding repeated questions improves the customer experience.
- Centralizing communication brings more control and efficiency.
- Growing with a structured process is what sustains the operation over the long term.
Transform your company’s communication too
If your operation is also growing at scale, structuring this flow could be the next step.
Treble helps companies turn conversations into smarter processes by connecting WhatsApp, CRM, and AI in a simple, intuitive way.
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